The First 500

How our SaaS start-up landed its first 500 customers—and how you can, too.

What's this all about?

Support tickets are piling up...

You just released a bug to production...

You're two minutes late for a demo and Zoom needs an update...

Oh shit, it's marketing week?

The life of a founder is filled with tradeoffs—you need to know that your time spent on marketing is as fruitful as possible.

That's what this course is all about!

10 in-depth video lessons

Learn each of the strategies that played a significant role in our early growth—and how to apply the same tactics to your start-up.

Marketing advice you can use today

Bootstrapped founders must learn to embrace constraints. Learn directly from a founder that's walked in your shoes.

Free for Outseta customers

This course is completely free for Outseta customers—just one of the many ways we're committed to helping you grow.

Don't take my word for it

"Geoff built an incredible marketing team from scratch that acquired 10,000 businesses as customers, he's thoughtful and smart, a strategic thinker who can also move quickly. I can't recommend him enough."

Thad Peterson

Senior Director of Marketing, ZoomInfo

"Geoff has the rare combination of passions, numbers and people. His skills are invaluable to any organization seeking to drive customer acquisition from SEO, PPC, and referral channels."

Coryndon Luxmoore

Director of Product Design, Chewy

Frequently asked questions

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