This course is for bootstrapped founders who know that they need to get serious about marketing. If you're still working towards landing your first 500 customers, this is a great place to start.
One of the problems I see with the marketing content that's out there is most of it focused on how to perfectly optimize each channel or marketing tactic. But as a bootstrapped founder, that's just not relevant—with limited time and resources, you're going to have to make a lot of tradeoffs and just want to know that your time spent on marketing is being as fruitful as possible.
In this course I'll detail the trade-offs that I wrestled with and why I focused on some tactics while ignoring others that obviously would have been good things to do. You'll learn as much from what I didn't do as you will from the strategies that I did leverage.
You should listen up if we're a few steps ahead of you. Haven't reached 500 customers yet? Does $10k in MRR still feel a long way off? This course can help you get there. Beyond that:
-Outseta competes in one of the most competitive software markets in the world.
-We're 100% bootstrapped and have no "unfair advantages" around marketing. All of the tactics shared in this course cost almost nothing aside from your time.
-We've done this before Outseta, too. We bootstrapped Buildium to $7M in ARR then had a $580M exit. This course teaches how to build the marketing engine that can prepare a business for that sort of scale.
The lessons in this course show how I employed marketing tactics specific to our product and market. But every strategy that I share is replicable—the learning comes in distilling each strategy to its fundamental concepts and then thinking through how to apply them to your product and market.