They say a picture is worth 1000 words—that’s absolutely been true for us at Outseta. Since we started, we’ve consistently updated an illustration that we use to quickly communicate what Outseta is and the problem it solves to prospects. Here are a few examples of imagery that we've used:
There are a few reasons that using this imagery has been so useful for us:
First, these images quickly and visually communicate a complex product offering. We consistently hear that prospects “get it” after seeing these illustrations.
Second, the images are relatable—most founders have felt like the stressed out founder that’s overwhelmed with software at some point.
Third, the play on the brand names that we compete against is fun and memorable.
Finally, these images can be used across marketing channels. We’ve used them on our website, in our emails, and across social media. This is a very inexpensive marketing asset that keeps delivering value.
Many users won’t invest the time with your brand to read a whole bunch of text, but an image that can quickly capture their attention might be just the hook you need.
A visual that communicates a complex idea simply can be worth 1000 words.
This is a very minor marketing investment, yet can be used across channels.
Bonus points if the visual is highly relatable and triggers an emotional response.