The First 500

10

Videos

120 mins

Intermediate

Learn from my hard won experience as I take you step-by-step through each of the marketing strategies that I used to sign up Outseta's first 500 customers.

Summary

Marketing courses are a dime a dozen—there's no shortage of gurus out there aiming to show you how get 100,000+ Twitter followers in 10 days. But if you're a SaaS founder, what you really need is to learn from someone that's a few steps ahead of you. Whether your goal is to land your first 500 customers or to cross 10k in MRR for the first time, this is the course for you.

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Lessons in this course

A Maturing Product Fuels Growth

Good news for you, technical founders. While it's en vogue to say that distribution is more important than product... that's bullshit.

Content Marketing

I focused our early content marketing efforts on building our brand much more so than growing organic search traffic.

Search Engine Optimization

Without any deliberate focus on target keywords or link building, SEO became our top source of new customers.

Integration Partners

Our best partnerships came together in a few hours... here's why they've been successful.

Pricing Experiments

Nothing has had a bigger impact on our revenue growth than a series of pricing experiments—which brought a whole bunch of side benefits, too.

Affiliates

Exactly 25% of our first 500 customers came through referrals—here's what you can learn from our approach.

Finding New Audiences

I wouldn't say we pivoted... that's too strong of a word. But refocusing our marketing efforts on a new target market dramatically accelerated our growth.

Community Marketing

We all spend time in online communities—how can you make that time worthwhile?

Cold Email Prospecting

My approach to emailing prospecting is designed to respect your inbox—we send one email and never follow up. Here's why it works!

Illustrations

We've all heard the old adage "a picture is worth 1000 words." Don't sleep on creative.