The First 500

How our SaaS start-up landed its first 500 customers—and how you can, too.

10 in-depth video lessons

Learn each of the strategies that played a significant role in our early growth—and how to apply the same tactics to your start-up.

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Marketing advice you can use today

Bootstrapped founders must learn to embrace constraints. Learn directly from a founder that's walked in your shoes.

Free for Outseta customers

This course is completely free for Outseta customers—just one of the many ways we're committed to helping you grow.

Dreading marketing week?

You could hire a marketer to do it for you—but that's expensive.

Or for $99 you could get access to a self paced course that shows play-by-play how I landed Outseta's first 500 customers while competing in one of the most competitive software markets in the world. You'll get access to over 25 pages of written content and 2 hours of video tutorials.

Can you think of a better marketing investment than that?

A Maturing Product Fuels Growth

Distribution over product? That's bullshit.

Content Marketing

Your content is an investment in your brand.

Search Engine Optimization

Make SEO your top performing channel.

Integration Partners

Partnerships can deliver new customers consistently.

Pricing Experiments

Leverage pricing to optimize for revenue growth.

Affiliates

Incentivize others to refer business to you.

Finding New Audiences

Shifting to a new target customer can unlock growth.

Community Marketing

Make time spent in online communities worthwhile.

Cold Email Prospecting

Email prospecting that respects inboxes.

Illustrations

Imagery can communicate complex ideas simply.

Don't take my word for it

"Geoff built an incredible marketing team from scratch that acquired 10,000 businesses as customers, he's thoughtful and smart, a strategic thinker who can also move quickly. I can't recommend him enough."

Thad Peterson

Senior Director of Marketing, ZoomInfo

"Geoff has the rare combination of passions, numbers and people. His skills are invaluable to any organization seeking to drive customer acquisition from SEO, PPC, and referral channels."

Coryndon Luxmoore

Director of Product Design, Chewy

Frequently asked questions

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